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Steve Kandianis
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RIPTENSITY! Brand Launch
Client: Men's Health
Project: RIPTENSITY! Workout
Role:
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Brand Launch
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Identity / Logo Creation / Brand Guides
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Lead Brainstorming and Ideation Sessions
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Mood board development
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Photo, Video, and Hands-on Art Direction for multi-channel e-commerce and social media marketing campaigns.
Gideon Akande's RIPTENSITY! Workout screams excitement and exudes energy. I designed the Brand to evoke power and resemble an electric pulse from an EKG heart monitor. Once you start the workouts, you never stop moving.
The Beginning
The Beginning
Ideation Session
Ideation Session: Bootcamp or Riptensity?
Riptensity Concepts
Concept Review
Final DVD Package
Brand Guidelines
Brand Guidelines
Riptensity Mockups
Riptensity Responsive Mockups
Riptensity Interior Cover
Creative Director
Product Suite with Riptensity
Product Suite with Riptensity
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